WINHAPPY S.R.L. / Prato, Italy

Asian food.Across Europe.

Wholesale importer of 8,000+ Asian products, shipped from Prato to buyers in 16 European countries.

Browse Products

Pallets of kraft cartons and burlap sacks inside a shipping container, doors open to dawn light over a container terminal — 40ft container / inbound

8,000+

SKUs available

from stock and the sourcing network

200+
Containers shipped
from Asia to Europe every year
800+
Customers served
across Italy and Europe
16
European countries
reached by our distribution

0 brands in the catalog.

From milk tea and snacks to sauces and pantry staples.

One supply chain, from Asia to Europe.

We source at origin, import under EU rules and deliver wholesale from Prato to food businesses across Europe.

Asia

Source at origin

Direct buying from producers and exporters across China and Southeast Asia, backed by a mature export network.

Coral bolt seal on a steel container door with a clipboard of blank customs forms

EU import

Import to Europe

Customs and import run on documented procedures, with EU food rules applied to every shipment.

Prato

Store and distribute

Central warehousing in Prato, then wholesale delivery to customers in 16 European countries.

Our sourcing chain is anchored by Wenzhou Hengle, an export partner with more than a decade in Asian food trade.

From our floor to yours.

Quality checks, dispatch and delivery to food businesses across Europe.

Trays of rice, beans and dried chillies beside a brass balance scale on a steel inspection bench — Quality check

White delivery van with open rear doors and kraft cartons on an Italian cobblestone street at dawn — Last-mile delivery

Professional kitchen counter with rice, dried chillies, steam and a coral towel — European kitchen / before service

Four commitments behind every shipment.

Quality

Incoming checks on packaging, labels and product condition, with stock rotation managed by shelf life.

Compliance

Import, storage and dispatch run on documented procedures aligned with EU food law.

Trust

Batch records kept from EU entry to delivery; every batch traceable back to its producer in Asia.

Win-win

We value long-term relationships and aim to grow together with our suppliers and customers.

The paperwork is part of the product.

Food placed on the EU market must meet European food safety law, and we treat that as the starting point for every order request. Our import, storage and dispatch procedures cover documentation, traceability and checks at each handover.

We follow EFSA scientific updates and monitor RASFF, the EU rapid alert system, so our handling stays in line with current EU practice.

Documentation and traceability

Batch records kept for every shipment, from EU entry to delivery
Each batch traceable back to its producer in Asia
Files maintained ready for EU import checks

Quality checks in practice

Incoming checks on packaging, labels and product condition
Shelf life and rotation managed from intake to dispatch
Careful storage and handling for temperature sensitive products

Registered customers send order requests online.

The catalog stays in sync with stock and pricing: sign in to see the wholesale or retail prices for your account, add items to the cart and send your order request.